ABOUT THE BOOK

Resilience isn't born in crisis—it's built in the quiet seasons. Forged for the Fall is an unflinching examination of whether decades of preparation truly hold when tested. After a serious motorcycle accident and the long recovery that followed, the disciplines Matt Brown had built were put to the test—and they held. Now distilled into seven frameworks, he equips high achievers with what endures when life turns upside down.

This isn't a motivational comeback story—it's a practical guide to building depth, discipline, and direction before life demands it.

The Seven Frameworks:

  1. Awareness - Your attention is being weaponized against you—here's how to fight back

  2. Calculated Risk - The "safe" choices are now dangerous, and the risky ones offer real security

  3. Preparation - You don't rise to the occasion—you fall to your level of preparation

  4. Grit - Comfort culture is making you weaker, and you won't know it until it's too late

  5. Gratitude - This isn't wellness fluff—it's the difference between breaking and bending

  6. Grace - When willpower runs out and you can't save yourself, this is what holds you

  7. Values - Your stated priorities mean nothing—your calendar reveals what you actually worship

ABOUT THE AUTHOR

Matt Brown is a founder, advisor, and educator with 25+ years of building and scaling organizations across multiple industries. A lifelong runner, rider, and student of human performance, he's fighting his way back to form.

In 2023, a motorcycle crash sent him airborne at highway speed. The impact fractured bones, shredded cartilage, and forced a reckoning: had decades of disciplined preparation actually built something that could hold under existential pressure? The answer—revealed through months of grinding recovery—became this book. Not a motivational story about bouncing back, but a systematic examination of what must be built in quiet seasons so it exists when everything breaks at once.

WHAT LEADERS ARE SAYING

“In an age where victimhood, blame and anger have become the norm, Matt Brown carries a torch that illuminates the path to personal responsibility. None of us can control the circumstances around us…but each of us is responsible for the way we respond. Forged for the Fall is a how-to manual for channeling preparation, knowledge and grace to give us control over our own destiny. In gratitude is joy!”

Jim Keyes — Former CEO, 7-Eleven and Blockbuster

“Forged for the Fall isn’t another motivational story—it’s a grounded reflection on leadership, humility, and preparation. Its insights on overconfidence, faith, and character remind us that true strength comes from staying rooted, even when life hits hard.”

Kevin Bartholomew — Former President, Ben E. Keith

"Forged for the Fall is a timely reminder that in an age of convenience and automation, we're losing our ability to think critically. When crisis hits, it exposes where the armor is thin—and that vulnerability doesn't discriminate. This isn't just for high achievers; the call to be ready applies to everyone."

Mark McKeehan — CEO, PerseusX Inc.

Get Access

Enter your name and email to receive a free digital copy of Forged for the Fall on December 7, before the public release next year.